Advertising to Children

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This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with the basics of marketing and selling products, the history of children as consumers, current marketing strategies, food marketing, branding, and overconsumption. Color photos and informative sidebars accompany easy-to-follow text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index.

Interest Level Grade 6 - Grade 12
Reading Level Grade 8
BISACS JNF019000, JNF024080, JNF053200
Genre Nonfiction
Subject Debate Topics, Social Studies
Copyright 2009
Division Abdo Publishing
Imprint Essential Library
Language English
Number of Pages 112
Season 2009-01-01
Item No 9107-7
Title Format Reinforced Hardcover
Dewey 659.1083
Graphics Full-color illustrations
Dimensions 6.25 x 9.25
ATOS Reading Level 9.2
ATOS Interest Level MG
Accelerated Reader® Quiz 125857
Accelerated Reader® Points 3.0